PROBLEM
Entrepreneurs are drowning in mental chaos.
Why?
Failure to Prioritise
bogged down by 100 micro-tasks, we lose focus
No Accountability
vague goals without systematic follow-through
Lost Context
insufficient information to reflect & learn
SOLUTION
AI DECISION PARTNER
Externalise your thoughts through focused WhatsApp & phone conversations.
Clarify Priorities
cut through mental noise to identify what matters
Schedule Actions
transform ideas into concrete next steps.
Build Context
a knowledge base of your decisions and patterns
Your personal coach, advisor, and accountability system - available 24/7 through the apps you already use.
MODEL
Current Cost
Professional coaching costs £100+/hour and a full-time PA requires an entire salary (£50K+/year).
This is inaccessible for many.
Freemium Model
£10/month to unlock voice mode.
Initial focus on founders - time-strapped, high-value seekers, clear ROI.
Horizontal Expansion
Scale horizontally from founders to ambitious consumers operating at the intersection of work and life.
Our £10/month subscription makes executive-level decision support accessible to every entrepreneur.
MARKET
@ £10/month subscription, 5% of (UK) market is a $50 million opportunity | huge broad consumer potential
575k sole director companies started in the UK in 2024. [Beauhurst]
we can help them go further, faster.
COMPETITION
Proactive AI voice assistants are a nascent category, at the intersection of:
Our Edge: Stickiness through habit building | Privacy with user-owned data | Personalization with user context.
FOUNDER
Lachlan Chavasse
Led product at Stimy AI (20k MAU, ~5% Week 4 retention). Cambridge & Imperial educated.
I spent years managing everything in my head - brilliant ideas buried in notes apps, decisions made without context, constantly wondering "why did I do that?"Daily exists because I needed it. Now I'm building it for every entrepreneur drowning in their own thoughts.
VALIDATION
>200 Unique Callers
In beta-testing showing initial adoption
20 Super Users
Actively adding tasks most days
Strong Referrals
From founder-led distribution
Habit Formation
Early indicators among core users
GTM Strategy
1
2
3
1
10-100 Users
Founder-led distribution with personal onboarding calls
2
100-1000 Users
Referral incentives with paid advertising trials focusing on early-stage founders and owners of SMEs
3
1000-5000 Users
Expand marketing with ambassadors and partnerships with accelerators and coaches
ROADMAP
1
Sep '25 - Hard Launch
WhatsApp messaging, calendar integration, proactive calling
Active distribution with content and ads
2
Dec '25 - 100 DAUs
Improved web app, agentic systems and integrations.
Hire: founding engineer & gtm (contract)
3
Jun '26 - 1000 DAUs
Mobile app, full agentic workflows. grow to £20K MRR.
Hire: engineer, gtm, founder's associate
4
Dec '26 - 5000 DAUs
Full context of user's life, deepening emotional connection, sharable insights
ASK
£150k to grow to first 1k paid users by June 2026 (+ runway)
At a fraction of the cost of coaching, we give visionaries the structure and support they need to win.
lachlan@nile-street.com | +447462466443